What do Mexico’s Andrés Manuel López Obrador, Hungary’s Viktor Orbán, the Philippines’ Rodrigo Duterte and Venezuela’s Hugo Chávez have in common? They’ve all been branded as populists, both celebratorily and scathingly. As Brazil heads to elections on October 7, all eyes are on ultra-conservative candidate Jair Bolsonaro – who brazenly rejects political correctness, defends Brazil’s authoritarian past and promises to upend the establishment – as the latest in a line of political strongmen turning citizen malaise into electoral success. Charismatic populist leaders present society as divided into two separate and homogeneous entities: the corrupt elite, and the pure people who the corrupt have oppressed. Proclaiming their direct link to the people (often enabled by social networks), they tend to eschew representative institutions and checks and balances. While left-wing populists take a class-based approach pitting working and middle-class people against a greedy economic elite, right-wing populists typically define the people as an exclusive group along ethnic, racial or national lines.